Cash America Announces Multi-Race, Multi-Series NASCAR Program
Fort Worth, Texas (June 6, 2010) — Cash America International, Inc. and Linkous Enterprises, Inc. (d/b/a Integrity Sports Management) are pleased to announce a multi-race motorsports marketing program - a relationship where Cash America will participate in each of NASCAR's top three nationally touring series.
Cash America will be the primary sponsor of a Sprint Cup Series team and a Nationwide Series team for upcoming events at Daytona, Indianapolis, Phoenix and Homestead. Cash America will also sponsor a Camping World Truck Series team for events in Nashville and Phoenix. For the final ten weeks of the season, Cash America will be a presenting sponsor for the syndicated motorsports news program RACEWEEK during its Southeastern broadcasts, focusing on coverage of the 2010 Chase for the Sprint Cup.
Cash America will sponsor the Whitney Motorsports No. 46 Dodge Charger driven by J.J. Yeley in the Sprint Cup Series. Cash America will sponsor the Day Enterprises No. 05 Chevrolet Impala in the Nationwide Series and the Randy Moss Motorsports No. 81 Toyota in the Camping World Truck Series; both entries will be driven by David Starr.
"I am excited about getting this relationship started," said Dennis Weese, president and chief operating officer of Cash America's Retail Services division. "Many of our customers, employees, franchisees, vendors and investors are NASCAR fans. And like respectable race teams, we believe a winning attitude promotes teamwork that leads to exceptional service which mirrors our company's core values. Every day, we strive for excellence by establishing and achieving high levels of performance."
Cash America International, Inc. provides specialty financial services to individuals in the United States, Australia, Canada, Mexico and the United Kingdom. Cash America is the largest provider of secured non-recourse loans, commonly referred to as pawn loans, and currently operates under the brand names Cash America Pawn, SuperPawn and Prenda Fácil. The company also offers short-term cash advances in many of its 1,000 locations, including close to 250 stores that offer this service under the brand names Cash America Payday Advance and Cashland. The company also offers short-term cash advances over the Internet in the United States under the brand name CashNetUSA, and offers short-term cash advance products over the Internet in the United Kingdom, Australia and Canada. Its corporate offices are located in Fort Worth, Texas.
The company was founded in 1983 by Jack Daugherty who opened the first Cash America Pawn in Irving, Texas. The goal was simple - to offer financial services to underbanked individuals who had been overlooked by traditional financial institutions. In 2009, Cash America opened its 1,000th location through Prenda Fácil in Mexico.
"Cash America was in need of a branding initiative that would allow maximum exposure for their various brands," said Ron Linkous, president of Integrity Sports Management. "We felt a collaborative effort of utilizing all three NASCAR series combined with the TV exposure generated by RACEWEEK would best serve our clients branding needs".